:: Data warehousing is a process that stores, maintains and utilizes large historical data to create and improve revenues and reduce overhead, and many other demanding enterprise functions, such as, finding new service offerings, fraud detection, and product repositioning analysis, profit center discovery and corporate asset management. Data Warehousing is an investment in technology that provides direct financial benefits by lowering operating costs and generating revenue.

:: In the retail industry, a data warehouse can help identify customer demographic characteristics, identify shopping patterns, and improve direct mailing responses. For banks, it can assist in spotting credit card fraud, help identify the most profitable customers, and highlight the most loyal customers. Another example is Telecommunications companies who use data warehousing to predict which customers are likeliest to switch and then target them with special incentives to stay.

:: Benefits and rewards abound for companies that build and maintain a data warehouse correctly. Cost savings and increases in revenue top the list for hard returns. Add to that an increase in analysis of marketing databases to cross-sell products and the ability to identify and keep the most profitable customers. However, setting up a data warehouse is a complex process that requires through knowledge of the processes, methods, tools & vendors and more importantly, higher management commitment.

:: Infotek can help you assure success by adopting a gradual approach, such as Data Mart, a scaled-down warehouse that focuses on just one functional department area, such as finance. Data marts often can be implemented quickly and later be linked together into an integrated data warehouse.

:: Infotek has successful experience in identifying requirements, hardware, databases, data modeling approach, ETL, OLAP, reporting and metadata processes.