:: E-Commerce....focus on value. The anchor of any e-business project should be the value created. At Infotek, we understand that the business should be anchored in a quantifiable and precise value proposition for internal and external audiences.

:: Much of the interest in e-commerce in the 1990s was driven by the belief that it would be the source of exciting new revenue opportunities both for existing businesses and for new start-up businesses. That belief has become fact. Business-to-consumer (B2C) and business-to-business (B2B) models proliferated as traditional companies and new e-commerce companies entered the online marketplace. The revenue opportunities these models represent are almost endless and it is possible to understand them as falling into several broad categories driven by the nature of online commerce itself.

• Enhanced access to customers
  
• Enhanced sales to existing customers
  
• Electronically enabled product catalogs

Enhanced Access to Customers
:: A business, whether it is a B2C or B2B business, can increase its revenues by selling its products and services to a large number of customers. A business is always looking for new sales channels, new geographies and new customer segments as ways to access these new customers. E-Commerce offers powerful new ways to reach them.

Extended Geographic Reach
:: Online commerce provides an easy way to penetrate a new geographic territory. Large, small or specialized businesses can use their online sales sites to sell on a worldwide basis with little extra cost of doing so. The ability to tap into expanded domestic or even international markets can be an immediate revenue boost. The bottom line is that the e-business now allows any company to become a global one, regardless of its size.

Enhanced Sales to Existing Customers
:: Technology is enabling some sophisticated techniques that, when combined with electronic connectivity to the customer, allow a company to pull additional sales from their existing customer base. Customer Relationship Management (see CRM) data warehouse and data mining systems (see Data Warehousing) allow companies to not only target a broad range of customers with common buying characteristics, but to narrow the target down to the individual buyer. In the B2B world, once the effort and expense has ben expended to electronically connect companies, the convenience and efficiency of doing business together will enhance sales for all partners.

Electronically Enabled Product Catalogs
:: A major source of new revenues has come from digital products and services.

:: Digital Content: The Internet is especially well suited to the delivery of digital content to a customer. This content ranges across music, movies, photos, news and information, interactive multi player games, books, magazines, and almost anything else that can be digitized. Revenues may come from pay per use or subscriptions Purchase for download ( such as software) is also another major revenue source that is likely to grow in the future. With broadband connectivity, a whole new world of revenue opportunities is appearing, just in the entertainment area alone.

:: Digital Services: Avoiding the copyright issues found with digital content, online digital services have proven to be a successful source of e-business revenues. Sites such as eBay and travel services such as Travelocity, Priceline.com and others generate revenues by charging small commissions on each transaction.

Infotek's E-commerce service offers a wide variety of new and expanded channels and other opportunities to grow revenues for your company. The challenge for e-businesses is to generate these revenues in an integrated fashion and turn those revenues into profits.

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